Impact of HTML/CSS Validity on SEO

Search Engine Optimization is always on the run. There’s no such thing as an exact algorithm for this one. The results are continuously hopping from place to another.

In fact, even Google made a statement about this. As of the moment, there are a number of factors affecting its existing algorithm. Here’s a number: OVER 200 FACTORS.

With all the questions buzzing about on how it works, answering them all in just impossible. For now, let’s talk about the REAL impact of HTML/CSS on SEO.

Impact of HTML-CSS

What’s The Truth?

It’s no secret that search engines are one of the most convenient ways to search for specific services. No rocket science here.

If you have thought of a way which enables you to convert these leads which are on your website at an incredible speed, that would give you an end-result of more revenue!

It’s not written in the golden book. There are people who believe that one of the many factors affecting searches is owning a site that validates.

This could only mean on thing. Your website, in particular, obeys the desired format being given by the World Wide Web Consortium. This is the same organization that has power over the standards of the web.

Since we aren’t in a hurry, proceed to their website and check out your site. Don’t worry, it’s free. Go ahead over to their Validator Tool.

By the way, before you start a frantic craze because your website has some errors, it’s a common occurrence. These slips don’t give much of an impact.

Even our best pal Google gave out their stand. It’s not only a one-time thing, too. For a number of times, they return back the results for all of the pages. Yes, including pages which don’t validate.

Here’s How Google Works

Web owners have been asking questions if whether or not Google Bot cares about valid HTML at all. Now, this is quite surprising. Google has one representative, namely, Matt Cutts.

In a YouTube video, he has shocked all web developers and owners alike. Google only recognizes websites which have the best information.

Shockingly, Google doesn’t really care about how clean your website is being coded at all. However, there is a possibility that this would change.

He also stated that there’s a probability of seeing these two being connected. While it’s not a factor affecting ranks as of the moment, it CAN be in the near future.

One year after the video went viral, someone decided to do a test of his own. Shaun Anderson, a certified Marketing blogger, wanted to see for himself.

The test was to find out the result if whether Google wanted a valid HTML and CSS page or something similar without the validity.

After the test run, he found out that Google was fonder of the page which has been validated. Although, Anderson isn’t so sure about the results at the end.

He said that the reason behind the success of the validated page is because it was the last one being modified.

Basics of HTML That You Need to Learn SEO

It wasn’t too long ago when I was sitting duck in the world of online marketing. For the most part, I heard that it was the next big thing. Without any second thoughts, I knew it was awesome.

I tried to check out on what was going on. I knew there was something going on with rankings, codes, and keywords. The confusing part is – what are these for?

It’s normal to be confused on what to do. So to help you out, here are some basics you can use for a successful venture to SEO!

basics of html that you need to Learn SEO

Luckily, there are a lot of sources that can be linked to SEO. It may take most of your time, but this is an absolute must. Be sure the post you’re reading is all about the basics – nothing advanced.

It’ll cause confusion if you jump from one station to another. With that being said, let’s learn the basics on what HTML is.

What Is It About?

Simply put, it has the meaning of Hypertext Markup Language. This is being utilized by web developers worldwide as it provides the structure of a website.

Also, this can be used as a means of communication. For instance, on the particular stance, the content should appear. As well as the terms of images being displayed.

Here’s the important part. Bots capitalize on this code in order to understand what’s written on the page. When showing your page to the results, this gets this out from the HTML.

This is quite crucial. If you lack the information on how to properly use it, there’d be a negative impact on your site’s ranking.

Where Do We Begin?

It’s not an overnight success story. Being extremely familiar with how HTML works require a lot of time. Here are some of the basics you should at least be aware of:

  • Page Title Tag

You have no escape with this one as you’ll be asked to provide tags. Especially for SEO purposes. It’ll be the bridge to a higher drive in traffic. Also, it tells the search engine on what is it you’re trying to deliver.

It’ll appear on the browser tab. Remember, this is going to serve as the headline text. Make sure it’s nicely made.

  • Meta Description Tag

This appears just right under the title of the page. This gives the people an overall summary of what your website is all about.

Before anything else, the characters should only be in the range of 160. The keyword must be present in that.

  • Meta Keywords Tag

I’ll save you the trouble. This isn’t really significant now. This is showed on the third line of a widget. However, engines do not use this a factor in site analyzation.

In the past, people were typing it with random keywords. But while it isn’t important, it doesn’t mean you can’t place the keywords in.

  • H1 Tag

Consider this to be the head among all headers of your post. No matter what your web page is, you need to have a decent H1. If you ignore the main header, it’s going to be ruined in your SEO marketing.

  • Image Alt Attribute

Be sure every image you post on your website, it should have appropriate tags. This helps in ranking your website as search engines are able to tell what it is about.

  • Image Title Attribute

This lets you supplementary information regarding the image in question. If you’re using Firefox this usually shows up.

10 Golden HTML Guidelines For SEO To Follow For Your New Site

The internet is scary. In fact, it’s intimidating especially for the new breeds out there. But that doesn’t change your resolve, does it? Anyone who runs a website wants to increase traffic ratings.

This could lead to big things if it does happen. Bigger opportunities are present when you’re ranking all the way to the top. However, like I said earlier, it isn’t easy.

There ARE a lot of SEO optimized websites which contain tons of information. Fear would usually consume an inexperienced owner. More so if you don’t have a consultant helping you.

Technology has gone beyond our imagination as we experience a revolutionary change of modernism. Using it to our advantage, search engines are currently evolving at a greater scale.

To be more precise, it has become more human-like. The way results are being ranked has evolved. Optimization itself is now advanced than ever before.

html guidelines for seo checklist

This gives you the chance of customizing your website to fully capitalize on SEO. With that being said, here are 10 HTML Guidelines For SEO which will make your website jump from ordinary rankings.

  • Title

Let’s start with the most important on our list. You can’t post some random blog with a half-baked title – that won’t get any clicks at all!

If your title is well-optimized, it’s eye-catching to the people. Think of titles on which you would be curious of, that helps. Of course, if this goes on, more clicks will instantly make your site popular.

As much as possible, use the keyword at the start of your title. If it’s impossible to so, you can place the keyword anywhere in the title.

Being a wise guy doesn’t help – don’t overdo it. Once is enough, twice won’t help. As a matter of fact, it’ll because of your site’s slow traffic. For a well-structured title, keep at a minimum. Don’t let it reach more than 65 characters.

  • Arrangement of Post Permalink

Who wants to click on something that looks made by an amateur? The first impression is everything. The URL should be presented appropriately. One of the most crucial things here is on-page metric.

Just like the previous number, the target keyword is everything. Ideally, the keyword should be part of the URL. Here are some pro tips as well – don’t use special characters.

These may be commas, periods, brackets, and symbols. Just be sure that these aren’t existing in the URL itself. Another thing, you can utilize dashes to distinguish certain strings in the structure altogether.

These are often referred as pretty permalinks. Moreover, this has the backing by popular browsers on the web.

  • Check Heading Tags

This is important as you’ll be able to highlight on relevant headings. If there’s something which you find significant – headings and sub-headings – this is the best way to do so.

If you are using wordpress, you’ll be able to see that it has been set at H1. However, there’s no need to add more tags, it’s just a waste of time. In dealing with section breaks, you can just go with H2 and H3 tags.

While it’s okay to use tags on the two, don’t abuse it! Unfortunately, Google uses another algorithm. It’ll be contradictory on how it’s being set to analyze. Results will not be the type to look forward to.

  • Density of Keywords

Keywords should be maintained at least at 1.5%. Of course, this already comes with other LSI keywords combination.

You should use they keyword – specifically, your main keyword – in the first sentence of your article. It should be present as well at the last paragraph of your blog post.

It doesn’t limit only to these two rules, you may use it wherever you think is fitting. Make sure the sentence is naturally put together. Don’t make it awkward or forced.

  • Meta Tags

On every single blog post, you publish, there should be a meta description. Make sure that it’s original and relevant to the content as well. Like always, the keyword should be present as well.

Not too much, though. Spamming the description is only asking for trouble. It’s true that engines are able to detect, but no one wants to open an ugly meta description. Which means no traffic!

Before anything else, I’d like to point out that Google overlooks this. Keep it going, though, Bing still includes it as part of the whole picture.

  • Pictures

Images are a key to optimization. Whether your imageries are well-made or not could either lead to the success of your website or to its downfall. Hopefully, it’s the former.

Make sure you have placed the keyword in the image title. Don’t forget the alt text as well. When these two factors are being taken care of, your posts are more heightened and focused.

It’s not only that, though, pictures are awesome for communication with your readers and visitors. If you made it really cool and useful, they’ll become an avid reader of your site – MORE TRAFFIC!

  • Words Per Post

Informative content is everything – you can’t expect a helpful content that’s only about 100 words. The shorter your posts are, the more people will ignore your blog.

I’m not generalizing, though, it’s true that there are occasions where this is acceptable. But were talking about blogs in general. The standard word count is 500.

You know what they say, it’s better to have more than less. It’ll also help you compete with other blogs as well.

  • In-house Website Linking

On one certain blog, put in links which will direct them to your other articles on the website. This is actually a pretty useful technique.

Without realizing it, the reader has been jumping from one page to another. Also, he’s been spending a lot of time on your website. While it’s a cool trick, only use interlinking when it’s related and significant.

  • External Linking

You might have already guessed it, it’s the opposite of the previous number. Your posts are only limited. By linking out to other websites, readers will be able to get information with certain things.

It’s important to be careful when you’re linking out. Preferably, only use websites which are accurate and trusted. Also, only link out when it’s relevant.

  • Content Should Be Engaging

There’s no shortcut to attaining a well-ranked website with poor quality content. The content is the soul of your blog posts. Try finding on what can you do to engage your audience.

Perhaps asking for recommendations and questions at the end of a post. Know what they want, and be the answer to it.

Advantage of CSS in SEO

As an owner of a website, achieving the highest possible ranking is already a given goal. That shouldn’t be a problem, but there are millions of people with the same objective as well. The competition’s pretty tough.

Looking closer at the situation, you’ll notice that the time of using table-based websites is about to end. The times have changed. Innovation and technology are now pressing towards the era of CSS.

What Is CSS?

Simply put, CSS or Cascading Style Sheet is now the next big thing in SEO. It’s a web tool that offers a variety of features which results in a professional, well-made design.

Your web designers are able to manipulate certain factors to fit your desired outcome. In other words, you can simply attach the style of the following: spacing, color, font, text, and a lot more.

The question is: to where? Answer: HTML documents. Correspondingly, you can say have the same purpose as a template. It means designers are allowed to put tags for a certain HTML element.

After doing so, you can use for your websites as you seem fitting. It doesn’t need to be complicated. Cascading Style Sheets is nothing more than a gathering of procedures for formatting.

These templates/rules are capable of manipulating the appearance of a particular web page. The precision that if offers are incredibly on point. Versatility isn’t an issue with CSS by one bit.

These days its popularity is rapidly increasing because of one chief reason. It gives you the power to make your website the optimum basis of flexibility.

CSS is able to make your websites compatible with several browsers, which builds accessibility. Not to mention traffic as well.

If that’s not impressive, it’s also being used with people who are suffering from disabilities. To be precise, people who ask the aid of accessibility readers. These are either PDA’s to WAP.

adjusting design of site with css

What Are Its Benefits?

There’s A LOT of benefits which you can gain thru CSS. Being able to customize texts, links, placements, and spacing are already remarkable.

Honestly, I’m glad that I’m able to modify the border size as well. Even the smallest details are important when you’re creating a masterpiece.

If you’re really keen on building traffic, fully-optimized CSS websites are ranking and banking like crazy. For example, you have the option to make your website’s keyword appear on the navigation menu.

It’ll instantly help your site to be favored by visitors in no time at all. Also, having the choice to directly write into HTML codes or to an external file is really convenient. Developing has never been easier.

Here are some other things CSS can get you to do:

Smaller file size

Let’s compare it to its older counterpart – traditional HTML. I’m pretty sure you’ve noticed, but it’s swindled with nothing but tags. This is to provide content and presentation. Specifically, to search engine spiders.

The difference with the awesome CSS, it doesn’t cause much of a ruckus. It’s a groundbreaking creation which enables you to clean your codes. In addition, it’s able to separate the two.

By doing what it’s programmed to do, it reduces the file size of your pages. I’d also like to point out that its content-to-code ratio is beyond what an ordinary HTML page can do.

As a result, the structure of the page has been optimized for the programmers and spiders alike. Not to mention it’s way convenient than it has ever before.

The surprises just keep on coming, it’s already been made possible for rollovers to evade the use of JavaScript.

Cascading Style Sheet lets you define the effects of the graphics to your heart’s content. This gives you an edge on the application to your images.

On the other hand, the other simply just utilizes the pictures per say. Since you have the advantage of space, you’re able to use it for significant spiders. For instance, keywords.

css in seo stylesheet code

Faster Loading Time

Do you know what irritates people? Really slow loading time. Once a website has A LOT of traffic on its hands, you can expect pictures to be loaded at snail-pace.

In the long run, it gets annoying for visitors. Here’s where the fun starts: once of all of your files are low in size, it gets easier. This resolves to cut bandwidth costs.

Here are some awesome ways where CSS can spare you a couple of hundred dollars:

  • For instance, you have assigned data in an external CSS file, this will only be retrieved once. It happens when the homepage has been successfully loaded.

The file in question will niftily be cached on your PC. Of course, this includes other pages as well on the site.  Assuming they’re all utilizing the same file, it will evidently load faster than ever.

  • Awesome images of your choice can be used as background. These graphics are able to load much faster than the old trick in HTML tags.
  • We’re not really hated on tables here. But it’s a given that CSS requires lesser code to work. This gives us a general idea that content will be loaded quicker than when using tables.

Updates Faster

No one wants to have headaches on comprehending codes, right? Luckily, CSS doesn’t give us migraines as the codes have been neatly simplified. Yes, that’s on every single page.

It’s simple math: An easier read would mean modification is faster. There are codes in which that needs to be customized from time to time. CSS makes it a stress-free track.

One change will automatically reflect in the overall presentation of pages. You don’t have to go through the tedious task of manually updating pages.

Higher SEO Rankings

Here’s the best part about CSS in seo. It’s a given fact that CSS enhances your website’s readability. Due to this, these spiders are capable of indexing your page quicker.

Correspondingly, the information which you want to be delivered will have its advantage in the HTML docs.  Another important thing to keep in mind, significant content is beyond the volume of codes on a particular page.