Ecommerce 101: an Essential Guide To a Thriving Online Business

Choosing from the wide variety of ecommerce options for your business can seem like an intimidating challenge. From plugins to online stores, finding the right choice for your specific needs can be a challenge.

The great thing about having many options is that you can be confident that you will ultimately find the perfect solution. To make it easier for you to get started, we have put together an “E-Commerce 101”. This article will explain everything you need to know about ecommerce, highlight the best ecommerce platforms, and let you know the ways to get started.

What is e-commerce?

Put simply, every time a payment is made over the internet, e-commerce happens. Sometimes referred to as e-business or internet commerce, e-commerce can involve many different types of payments, including the transfer of data and goods.

Why is e-commerce so important?

The importance of e-commerce is easy to explain when you look at today’s world. The internet has become the focus, or at least the setting for a large part of our lives. From entertainment and dating to grocery delivery to banking, our lives are now online. Now we don’t even need to go out and spend time to shop. Just in a blink of second you can order your favourite food, grocery items or even fashion items like Aldo shoes, Zara accessories, Bella contact lenses, Gucci bags and the list is endless. All this is happening because e-commerce has been a part of our lives. Even after the global pandemic COVID-19, the existence of ecommerce business is inevitable.

That’s why it makes sense for business owners to look into how their product or offerings can be translated online. As of 2020, around 59% of the world’s entire population were online – that’s a huge 4.45 billion people. You should aim to target and showcase your services to where potential customers are, and, as these numbers prove, they are highly likely to be online. According to Nasdaq, it’s thought that by 2040, 95% of shopping in the UK will be facilitated by e-commerce.

Take a closer look at how you can adapt your products or services to the online world.

What should be considered when choosing an e-commerce platform?

In the next section of this blog post, we’re going to analyze different ecommerce websites that you can look at and choose from. But first, let’s take a look at the characteristics of an ecommerce website and the things to think about to help guide your choice.

Website design

When choosing an ecommerce platform, the style and themes it can offer are important when deciding on a website or plugin. Different options allow you different ways of customization when it comes to things like logos, colors, product catalogs and custom designs.

If you are at the beginning of your ecommerce journey, a simpler interface would be ideal for you. It may sound negative when you have a limited choice of designs, but it allows you to focus on the important tasks that go into customizing your product or service for sale online.

On the other hand, if you’ve already started selling online, or if you have a little more web design experience, then more complex plugin integration could be a great option as it allows you to customize the interface to suit your brand and style.


Especially if you are just getting started in the ecommerce world with your first online store, it is crucial that you choose an ecommerce option that will provide good support with any questions you may have.

Whether it’s a technical support team to help you out when things go wrong, or a dedicated key account manager who keeps an eye on how your business is doing and you when needed help and advice – check the level of support you will get before choosing an ecommerce website.

Mobile suitability

Since your target audience will be viewing your products on small screens on their mobile devices and looking to shop there, it is important to consider which ecommerce website will give them the best experience.

Check how mobile-friendly the E-Comm platform can make your online shop. Does the design work? Are the pages easy to understand? Is it easy to choose, order and pay for products? All of these questions need to be considered when choosing your e-comm solution.


If you want your customers to trust your website and give out their banking information for orders and payments, you need to keep that information safe and secure.

You need to make sure that the way you take payments is fully compliant with the law and that the way you store data complies with the requirements of the GDPR.

Where to start

As mentioned earlier, there are a variety of options for business owners looking to get into the e-commerce space. First, let’s take a look at SumUp’s solution itself …

Online shop

A great starting point for e-commerce is the SumUp online shop “Starter” package. This option is especially fantastic for small business owners and people who already use social media to promote and advertise their products.

With the online shop “Starter” package you can start selling your products online with your SumUp account within a few minutes. This package makes it easy to create an online store where you can add your products, social media links, and shipping details. It can be activated in the SumUp app so that you can start making online payments quickly and securely.


Depending on the nature of your business, you might want to look for alternative options. For example, you may have already opened an online shop but would like to test other payment options, or you may want to work as a programmer so that building a website from scratch could be in your interest.

With SumUp’s integration products, partners can use our E-Comm API to accept card payments from customers via their own platform and thus create a well-rounded and networked omnichannel experience. Some of our e-comm partners that you should definitely consider are:


If you have already set up an online shop with the WordPress CRM system, then the SumUp plugin with WooCommerce is ideal for you. WooCommerce is a WordPress ecommerce plugin that is available for download. SumUp’s payment gateway for WooCommerce enables your website to accept payments in your online shop. The plugin is a simple option that allows for quick and easy integration with limited technical knowledge.

This option allows for customization and gives your customers the convenience of securely buying products from your website without being redirected to other pages. Payments are processed through the SumUp payment platform, so you can track your payment history through the SumUp dashboard.


Wix is ​​a great, out-of-the-box, all-in-one e-commerce solution. Its simplicity and easy-to-use drag-and-drop interface make it the perfect choice for beginners and anyone with no programming experience. While WooCommerce requires some developer experience in order to be able to make significant changes, Wix has permanent templates and a dedicated team to introduce new features and fixes.

While Wix has a few more limitations when it comes to customization compared to WooCommerce, it has been designed and set up to be perfect for non-developers. You can put templates, plugins (including SumUp integration), security, and technology into one system, making setting up a professional e-commerce website simple and easy.


If you have previous web development experience, another great option is the open source ecommerce solution PrestaShop. Given the nature of the open source software, PrestaShop allows users to create fully customizable e-comm stores with no restrictions or limitations. There are also teaching materials and a support team available to help with all technical questions.

PrestaShop is integrated with SumUp as the payment provider for payments on your website, which means you can be confident that your e-comm finances are 100% safe and reliable. The user interface is easy to navigate so your customers can select items and then pay for them quickly and easily.

What’s next?

Whatever stage you are at in choosing an ecommerce platform for your business, SumUp can help. From the SumUp online shop for smaller companies to the numerous E-Comm integration partners that SumUp works with at larger retailers – we have the right solution for you.

Simply fill out the form below and our dedicated team will be in touch to start a conversation.

Categories SEO

How Lawn Mower for Hilly Yards works well?

How to use the riding lawn mower and which one to choose?

The riding lawn mower for hills considered one of the most indispensable tools for those who want to take care of their hilly area or their green space. Both for the professional and for the hobbyist user, there are many types of tools on the market to cut the turf. They can differ in the cutting methodology (with fixed blades, with floating blades, and also with the helical blades), in size (from small domestic lawn mowers, to medium-sized ones, to tractors), for power supply (push, electric, petrol, diesel), for the type of surface to be maintained (garden, golf, field, etc.), for the size (small, medium, large, very large).

Image of best zero turn lawn mower for hills

How and why choose a lawn mower that is best for you?

This is why, before buying lawn mowers for hills, it would always be better to know the use to be made of it: cut the small area of the hill, use it daily for professional purposes, and use it occasionally for mowing the tall grass. Another element not to be underestimated but which comes as a consequence from the previous ones is the weight and the consequent handling.

If you need to replace your old lawn mower or buy a new one, do not be immediately convinced by captivating writings, colors, and shapes but let yourself be suggested by a serious dealer, who knows how to advise you without taking advantage of your good faith. Firstly, you could also do a cognitive survey on the internet to understand what the market offers. The latter solution, however, could be misleading. Often reading industry forums, machine descriptions, and running around like crazy, you may get too confused. Better then ask your mower man what he would recommend since he already knows you and also knows your hilly area well.

You know what kind of lawn you have in your hilly area: a high-maintenance one with frequent cuts, a rustic one with very varied species and cuts every fortnight, an uncultivated one with occasional mowing. In the first case, the grass will be soft and easy to cut but with the need for well-sharpened blades. In the second case, an ordinary lawn mower with a good engine and also with good traction will do just fine. In the last example, you will need a machine with a more powerful engine, with a sturdy rather than the well-sharpened cutting deck.

Your hilly area is made up of Lolium and fescue, to have a good quality cut you will need a machine with high-performance, well-sharpened blades mounted on a good cutting deck. If you cut almost daily such areas, you could use riding lawn mowers for hills with a helical cutting unit. Excellent for the quality of the mowing but with the “defect” of not being able to cut the “tall” grass.

If you have a small hilly area, you could buy an electric, corded, or battery-powered lawn mower. In recent years, innovations in this kind of machine have occurred with increasing rapidity. Batteries with ever greater autonomy, increasingly reliable engines with low consumption. Remember that, there are many products present in the market but the relative classes, then are equivalent for the salient characteristics (electric hobbyist, medium professional, garden tractor for domestic use). If you have a lot of corners and tight turns, you could opt for a car with pivoting front wheels (which turn on themselves independently), which you will gain in handling.

Do not forget that it is always important to choose a quality product if our pockets allow it. It is better to buy a good quality and lightest lawn mower for hills so that you can carry it easily to the hilly areas.

Online Marketing: 6 Tips For Small Businesses

Marketing online for small businesses is not always easy. A limited budget as well as personnel and time reasons mean that compromises are necessary.

But especially for smaller companies, the Internet offers great opportunities to reach customers all over the world .

This post is about 6 tips for your small business that will help you become successful online.

The importance of online marketing 2020

Marketing has made a huge leap forward over the past decade. Most companies today have a website. If you want to play at the top, you should also offer your products online. For instance, a company selling wide area walk behind mower, also started selling lawn mowers online. Though lawn mowers are a slow consumer goods that need a lot of information to make a decision. People are now moving towards digitalized world where they can buy even large items online without leaving the premises of their home.

Corona has given the whole thing even more importance: never before in history has the online connection of people and companies been as important as this year.

Ten or twenty years ago, advertising on television, radio or in the print media was normal. Today most of the marketing activities are focused on the internet . Companies around the world are investing more and more of their advertising budget in online advertising and activities.

No wonder: 59% of all people in the world are now online. This means that you can theoretically reach over 4.5 billion people if you have an Internet presence.

Take advantage of these opportunities!

Here are 7 tips for your small business to become successful online:

1. Meet the requirements

Are you already online with your company? Do you have a website ? If so, great! You’re ready to go.

If not: First of all, take care of your website. You don’t have to spend thousands of dollars building a website. There are a large number of providers of website builders on the Internet . Alternatively, you can hire someone to create it.

The important thing is to make sure that your website has a responsive design (this means that it is optimized for mobile viewing). It is important for Google and for your prospects that the site can be easily reached on the go.

2. What makes you special?

One of the most common questions is “How should I stand out from the crowd?”

I believe that every company is special .

You are definitely different from your competitors. Write down the things you do differently. Also write down the things you want to do differently.

Define your goals. Write a philosophy – why not?

This step cost me a lot of time (and nerves) when setting up my own business. But it made my head clear . Since then I have known who I am, what I can do, what I would like to offer and who I want to work for.

So: what makes you special? Does your company work particularly environmentally friendly? Do you have a special service? An extraordinary motto? Or do you have a special founding story? Go ahead, write everything down.

3. Use SEO

Search Engine Optimization (SEO) ensures that the 4.5 billion people find you online – when they look for you.

Make sure that is the case. For this, it is important that you deal with SEO and apply it .

If you don’t have time for SEO yourself, get advice on the options or hire someone to do it for you. This investment will usually pay off within two years.

4. Email Marketing

Don’t sigh. Email is still a very powerful tool for keeping your customers informed and in touch .

I know, I know: my e-mail inbox is just as cluttered with spam as yours. But do you know that too? There are these special newsletters that you enjoy every time they arrive. Those who offer you added value, who entertain or inform you .

And that’s exactly the point: make sure you send emails to prospects who are eagerly awaited: packed with solutions, information, and entertainment .

This is the only way you can make a name for yourself, stay in the memory of your target group and sell your products.

5. Social media

Do you already have a Facebook business page for your small business? If so, then fine. Otherwise: get one. You can do that with a few clicks. Share content there . That’s a good start.

In the second step, you should consider which social media platforms your target group is still using. Instagram? Twitter? Pinterest? Create accounts there. Get active and share content diligently .

When you have a little budget to spare, invest it in social media ads . So you can be sure that your content will also be seen.

6. Focus on high quality content

Perhaps you’ve heard the phrase “Content is King” before. Bill Gates made this statement in 1996 and to this day he has been proven right.

That means: Create high quality web content for your visitors on a regular basis , then you will be successful online.

The content should be genuine, helpful and of high quality .

Your readers are smart. They quickly notice whether you are interested in informing them or whether you just want to sell your product.

How to Download YouTube Videos Without Any Software?

YouTube is the best available website on internet for watching and downloading videos. You all must be using YouTube for years now but do you know that you can download videos from YouTube without any software?

Now there are lot of ways to download videos from YouTube but we are showing you few of easy to do that.

Method 1:

By just making a simple change in the URL You can download the YouTube videos very easily.

1. First open that particular video on YouTube that you want to download.

For example go to this URL –

2. And simply add ‘ss’ in URL like this –

3. And hit enter.

Note : To download any video from the YouTube, open video and add ‘ss’ after ‘www.’ in the URL.

The above link will take you to another website with download link. On right side of the page you will get different options to download video. Check screenshot below to see file formats available to download also click on ‘More’ to see more available different formats.

download youtube videos

4. Just click on any format type you would like to download and downloading will start with in few seconds.

video formats

If you want to download audio format of video just click on “Audio MP4 128

Method 2:

1. First copy YouTube video URL from browser address bar and go to

copy youtube video url

2. Paste video URL in URL input.

3. Check mark “I have read and agree to the Terms of Service

4. Select format from Filter, select Audio if you want to download in audio format or select Movies if you want to download video formats.

paste url and chose right format

5. Click on ‘Get Files‘ button in front of URL input. It will show you some of URLs in the bottom of the page.

click on get files button

6.Check the right format you want to download and click directly on URL or right click on URL and select “Save link as“, it will ask you to save file just select the right place in your computer and hit enter or click on Save button.

right click and select save link as

Downloading will start with in few seconds.

Method 3:

1. Go to Force Download page and paste the URL of the video in the field provided and click on GO button.

2. Select the video format you want to download, select MP3 if you want to download audio format.

3. When you click on format, you will get a popup window asking you to subscribe for free, just click on ‘Continue without subscription‘. It will take you to download page.


4.  Wait while for the conversion process to end and the click on the Download MOV file link.

click on download MOV file

Happy downloading!!!!

Comment below if you are unable download video and find any difficulty to do this.

Share if this helped you. Thanks!

How To Do Content Marketing in SEO?

how to do seo

A significant amount of time, effort, expertise, or talent. 

This is what it means to create high-quality content in Google’s own words.

In fact, the official guidelines that they give to their raters constantly include these 4 elements – time, effort, expertise and talent – as basic criteria that make the difference between high and low quality content.

SEO is all about feeding search engines with highly engaging and quality content. The better and engaging your content is as compared to your competitors, the better rankings you get.

Brand AdvoKates- SEO Company in Dubai

In other words…

There are no miracle tricks to help us create better SEO content.

It is not a big surprise. It is something that all of us who are dedicated to content marketing and SEO know and that Google has repeated ad nauseam.

But it is difficult to accept and it is difficult to put it into practice.

What does it mean to create quality content? What does it really mean?

  • On the one hand, there is the what: understanding the audience, knowing what they want and giving it to them.
  • On the other, there is the how: understanding how you prefer to consume the content, how it should be written or structured so that reading is entertaining and attention is maintained.

To answer these two questions, marketers need to think a little less like marketers and a little more like journalists.

Why not be inspired by the sector that leads the production of quality content?

The media and journalists understand better than anyone the business of audiences and how to work information to gain their attention.

And they know how to produce multiple items simultaneously (sometimes on the same day) following high quality standards.

So there may be no shortcuts or hacks, but if we talk about quality, these 5 journalistic techniques could help you raise the level of your SEO content.

1. Choose the angle better

There are endless possibilities for tackling a topic. And when a journalist writes a story or a report, he does so by deciding what information he is going to leave out and what is going to stand out.

That is, you select a certain point of view, the one that you consider most interesting for your audience at a certain time.

That point of view is what is known in journalism as an angle.

And the importance of the angle in SEO content is vital, although it is a topic that you probably have not heard much about.

In fact, of the six criteria Rand Fishkin sets for 10X content – content that is 10 times better than the best organic result for a given keyword – three are closely related to angle.

To find the best angle for SEO content, you need to research two things: what angles have already been used and what other possible angles could be used to satisfy that search intent.

Investigate which angles others have chosen

SEO is a competition discipline. The space in the top positions of the rankings is limited, therefore if you want to make a hole you have to do something different, something better.

And although there are different ways to differentiate, one of the most basic and simple is through the angle.

Tip: review the top 10 Google results for the keyword you want to rank for and analyze its format and angle: news, analysis, listicle (‘the top 10 …’), in-depth article, chronology, etc.

Find other useful angles to satisfy your search intent

The ultimate goal of good SEO content is to deliver a satisfactory answer for a given search intention, and in that sense, not all angles work equally well.

Imagine you’re writing an article about online visual content creation and design tools for marketers. These are some possible angles:

  • History of online design tools
  • What are online design tools and what are they for?
  • Top 10 Free Visual Tools Rated by Marketers
  • Basic design guide with online tools for marketers

The four angles are valid, but the first two seem less interesting than the last two: they are less practical and in this case the search intention is associated with knowing visual tools (the newest, the best …) and / or learning how to use them .

Tip: What are the most useful angles for your audience? From these, choose one that has not been used by your competition yet. If it is not possible, decide in what aspect you are going to surpass your competition (quality or originality of the information, extension, etc.).

2. Highlight the news

It does not matter if it is journalism or SEO content. The information should always be useful and valuable to an audience, so it is necessary to understand what aspects of the topic make it newsworthy or relevant.

Why is it worth talking about? What is the interest? 

There is no single answer to these questions, but in journalism the news usually has to do with one of these aspects:

  • Is it something new or different
  • It’s something that has changed
  • It is recent or recently discovered
  • Causes an impact or affects the lives of a group of people

In the case of SEO content, we do not deal as often with news as with practical and actionable content that aims to be useful, but we can enhance the news by highlighting:

  • The problem for which a new solution is provided
  • Unexplored opportunities related to the topic
  • Original or underrepresented related points of view
  • The consequences and impact of the topic on the audience

Another option is to link the topic to a particular date, time of year, event, or trend.

Have you noticed that the media writes more about diets after the summer holidays and Christmas?

They deliberately exploit the time factor and the reason is simple: there are times when a topic becomes more relevant and generates more attention.

Seasonality of the search term diet in Google Trends

Think about how you could relate the topics you want to write about with what is happening today and with the most important dates.

For example, if you are publishing an article about the best copywriting books for marketers, perhaps you can take advantage of one of these moments:

  • International book day (April 23).
  • The day the death or birth of David Ogilvy, one of the best copywriters in history, is commemorated.
  • Just before summer (to focus on as a summer reading list).

In addition to the novelty and the time factor, journalists often highlight other newsworthy details that act as magnets to which attention is drawn.

This is particularly important in the context of content oversaturation in which we live.

Tip: guide your audience’s attention to the most relevant parts of the content by highlighting eye-catching elements such as titles and subtitles, relevant statistics, actionable tips or surprising data.

3. Contact expert sources

A source of quality information is for a journalist what sap is to plants: an essential nutrient.

To write quality SEO content, we must go beyond online research and offer expert points of view and opinions.

And this, again, is not said by a journalist or a marketer. Google says it in that quality guide that I mentioned at the beginning of the post.

“The highest quality pages and websites have a very high level of expertise or authority, or are highly reliable.” 

Or what is the same: for Google, quality content and expertise go hand in hand.

Obviously, this depends a lot on the subject and the sector for which it is written and the knowledge that the author himself has.

Writing about the best gifts for Father’s Day is not the same as writing about the evolution of investments in artificial intelligence.

But what does expertise and authority mean in your field? Who are the experts in your sector? Where can you find reliable sources of information?

Just like a journalist would, the best thing you can do to create relevant, reliable, and quality content is to talk to the experts.

In content marketing, we call this contacting Subject Matter Experts (SMEs), who are those people who know a certain topic from top to bottom.

Depending on the subject, SMEs can be from commercials or managers of your company, to specialized journalists, through scientists or members of an organization.

Tip: identify the possible experts with whom you could talk about a certain topic, prepare your questions and interview them in person or by video call or email. Edit their responses and use them in content as part of arguments and as expert quotes.

4. Use storytelling

The stories usually include details that help to visualize a scene, elements of change and / or conflict that maintain tension and a more descriptive prose that tries to involve the reader and create an emotional bond.

All these elements can have a great impact when it comes to improving vital metrics for SEO content such as bounce rate, time on page or the number of pages per session.

Top ranking factors, according to a Semrush study .

And it turns out that in English news stories or articles published by the media are called news stories… by chance? No way.

Journalists are professional storytellers.

They know how to discover the conflict, the change or the potential that is hidden behind a topic and turn it into a story that connects with the audience. This is what all good writers – journalists, novelists, or content marketers – actually do.

But as much as it is fashionable to talk about storytelling in marketing, this is a point that is still difficult to apply to SEO content.

Especially in the case of B2B content, when we are not dealing with human interest topics, but highly specialized and technical topics. In these cases, finding an attractive way to tell the story costs more.

However, journalists manage to give that magic touch to any subject in which they propose it. It is a matter of perspective.

For example, consider introducing a blog post.

You can open the article with basic or statistical data on the topic you are going to talk about. But you can also start by telling a personal story that is related to the topic.

Check out these two examples of storytelling applied to blog post introductions.

Both start from personal experiences apparently unconnected with the subject to create excitement and include small details, which might seem expendable, but add color and flavor.

 Copyblogger: In Search of Better Introductions

Dear Content: Less is More: How to Scale Your Content Strategy

5. Become a good editor

Half journalist, half marketer.

That would be the ideal definition of the content editor, a figure that companies with more sophisticated content strategies already have.

One of the requirements for effective SEO content is that it be entertaining. That is, not only useful, but engaging and enjoyable to read.

And that’s where a good editor comes into play, whose mission is to make the reading experience optimal.

What if you don’t have the resources to hire an editor? A good SEO content writer can also take on this role.

Editing involves making a lot of small changes, but the fundamental idea behind all of them is the same: discard the parts of the content that do not contribute and reorganize what is left in the best possible way.

Does your sentence spark joy? Editing is like applying Marie Kondo’s method to writing.

Tip: if you are going to assume the role of editor yourself, think about everything that is not necessary and eliminate it. Mercilessly. More specifically, you should look for:

  • Phrases or paragraphs that are repeated. Even if it is not in the same words. Why waste the reader’s scant attention?
  • Explanations left over. This depends on the context, but think about how much information the reader needs to understand the idea in your head and give it to them. No more no less.
  • Specialized jargon or complicated words. Ask yourself if you can use words that don’t require additional explanation.
  • Very long sentences. Are you sure there is no way to put it in fewer words?
  • Complex ideas. Are you sure there isn’t a simpler way to say it? Think about whether it is possible to explain it through analogies, metaphors, or examples.

As you can see, SEO content writers and marketers have a lot to learn from journalists.

The purpose of news is to convey new, relevant, valuable stories that impact the lives of those who read it.

In the case of SEO content, we should aim for the same.

We have a business objective, there is deep keyword analysis and technical optimization behind it. But none of this works if the content does not have a purpose, if it is not useful, if it is not of quality.

Categories SEO

List of Great Responsive WordPress Themes for Health & Fashion Blog

If you are a health or fashion blogger and your website or blog is on WordPress, then I must say this combination is perfect. Since fashion blogs are all about showcasing creativity, innovations, and new trends prevailing in the market, so it is important to use such a platform where you can showcase your talent. And, WordPress is a perfect platform for those who want to represent their creative work because it comes with thousands of awe-inspiring themes that can enhance the beauty of your fashion blog or site.

Despite the design of a website, we know that most of the visitors will read the blog in their mobile devices; therefore, it is important to make a fully-responsive website.

To make your job easy, we bring you the list of top seven Responsive WordPress themes that will look amazing on your fashion blog.

Let us share the 7 most stunning fully responsive fashion themes: 

  • Runway
  • Runway is a gorgeous StudioPress theme, designed to exhibit your fashion content in a clean and minimal way.
  • It comes with eight color options that can help you customize your site design with the latest trend.
  • You can also find a matching “pin-it” hover button, along with sticky menu that will keep your visitor’s site navigation on the edge.
  • Plus, it offers two different layout options and custom menus that will be ideal for your fashion blog.
  • Runway is a mobile- friendly theme that means your blog will look amazing on all mobile devices.
  1. Metz
  • Metz is an ideal WordPress theme for fashion-related websites. You can build stylish, visually-appealing fashion blog or site by using this theme.
  • It is also integrated with WooCommerce that helps the user to set up ecommerce website with ease.
  • Metz comes with some of the stunning features such as slider, 13 custom widgets that add options for combining ads, social links and comments.
  • It also offers 8 default font options, unlimited color options; in fact, it can also translate content through customizer.
  • To an addition, it is packed with highly customization options and its fully responsive layouts make your site compatible with different mobile devices.
  1. Olsen
  • Olsen is a spectacular blogging theme, built for fashion based websites and blogs.
  • Display high-resolution fashion and lifestyle related images as it comes with 11 different layouts and post formats.
  • It is packed with custom widgets and page templates, along with sidebar options that allow you to showcase social media links.
  • Olsen comes with more than 20 color and typography options, customization settings, and much more.
  • It is a speed and SEO optimized theme that will boost your online presence effortlessly.
  1. Fashion Blog
  • Enhance your Fashion website or blog with this beautiful and stylish WordPress theme.
  • It offers image and video banners on all the pages of the site to attract more visitors.
  • Fully-responsive theme that will run smoothly on all devices.
  • It is loaded with multiple layouts and fully-functional option panel.
  • It comes with PSD templates that allow you to customize the social media, sliders and newsletter images.
  1. Marilyn
  • Marliyn is a Splendiferous WordPress theme, designed especially for fashion and lifestyle blogs and websites.
  • Exhibit the chic side of your blog by making the use of a stunning backdrop. You can also embed your own background or custom header with ease.
  • It comes with responsive layout that will make your site suitable for multiple devices.
  • Featured slider empowers you to insert images linked to different posts or pages.
  • Also offers newsletter sign-up form with custom styling for MailChimp.
  1. SugarBlog
  • SugarBlog is an eye-catching WordPress theme that is built over the responsive Bootstrap framework.
  • It is packed with eleven home blog layouts, limitless color styles and four inbuilt header layouts.
  • Comes with nine custom page templates, which is integrated with lightbox, 10 custom widget options, along with full-width Instagram content.
  • In fact, SugarBlog supports six amazing featured slider areas.
  • It is also a WPML and translation ready theme.

7. The Voux

  • It is a comprehensive magazine theme that is also suitable for fashion and lifestyle related websites.
  • The Voux offers an extensive range of color options, along with inbuilt social media buttons.
  • It is integrated with the Visual Composer plugin that allows you to obtain control over your layout.
  • This WordPress theme is compatible with WooCommerce and WPML that enables you to craft online store.
  • It also empowers you to build the easy to navigate website where you can display your visual content and fashion related information.

Wrapping up

Now make your fashion blog or website more appealing, creative and user-friendly by using the perfect fully responsive WordPress themes. All the themes mentioned in the blog are premium, which means you need to pay if you want to use any of these themes.

Categories SEO

Life is Priceless…Protecting it isn’t!

Before you consider investing, you should have a sound insurance plan in place. It’s a core need, just like having an “emergency” savings fund.

You cannot control the inevitable risks in life, but you can control how you prepare for them. Levels and Types of risks vary for each individual and business

Please note this information is General Advice only and should not be relied on.

Insurance and the Circle of Life

Insurance requirements vary at different life stages as the circumstances in your life change.

  • Your financial goals may alter or shift
  • You may feel that the income fluctuates as you switch different jobs
  • Over the course of time, your lifestyle changes
  • With the passage, your level of savings will alter
  • With time, your level of debt will change
  • You may have kids and a family to support
  • Your kids will grow up and become financially independent

As your circumstances change, insurance products and level of cover do need to be reviewed.

FAQ’s and things to consider

What are my current financial goals?

These financial goals help you in deciding what do you need to protect, and how do you need to protect it.

What is my current financial status, and do I have debts?

Essential to understanding what risks you can retain yourself and those that you cannot afford to happen.

What are the risks that are more considered as threats to me and my financial goals?

Assists in evaluating which insurance you need to understand the likelihood of certain risks affecting you.

How much money do I need? Will one of these risks occur?

To get know how regarding this, will help you establish the level of cover you need for each insurance product you buy.

Should I hold insurance in my Super Fund?

Some superannuation funds automatically provide you with a certain level of insurance. Some of the people expresses that the level of cover provided by superannuation is not enough to meet their needs and benefit declines over time.

Carefully consider if you can access insurance in the event of an insurable risk. For example, trauma insurance may not meet the requirements to be released from super to personal funds.

Who currently depends on my income?

Mentioning such, will help you establish the right type and level of cover you need.

Can I get an early payout if I’m terminally ill?

Most Death cover will pay out a lump sum on diagnosis of a terminal illness when your life expectancy is tend to be less than 12 months; if the payout is made and you then make an unexpected recovery, the money does not have to be returned.

Will things differ if I smoke?

Life insurance companies like their policyholders to be in good health so much that some companies have three different premium classifications: standard, preferred, or preferred plus. You receive more benefits such as lower premiums if you are super-healthy and haven’t smoked in five years. This is because quitting smoking reduces your chances of dying faster. Being just “normally healthy” requires that you haven’t used nicotine in the past three years and still gets you lower premiums.

Should I have Life Insurance inside my superannuation or outside?

There is no simple answer. Having Death and Total and Permanent Disability (“TPD”) insurance covers in superannuation would be beneficial to certain individuals depending on their personal circumstances.

Things to be aware of are:

  • Delays in receiving benefit payout as this will go through a superannuation fund
  • Preservation and access restrictions
  • Taxation of proceeds
  • Beneficiary status

Benefit is

  • Premium payments are tax effective as they can be made with pre-tax superannuation contributions rather than after-tax salary.

Please click on this link for a table summarising different types of insurance, the benefits, and some things to be aware of.

Download the Risk Insurance-summary table.pdf

As mentioned above, please note this information is General Advice only and should not be relied on. 

Outsourced Bookkeeping Services in UK– the basics do count!

outsourced bookkeeping services in uk

At the beginning of time man’s records of what had been collected, gathered and stored was through marks scraped on rocks or bundles of sticks. Hence the very first “book keeper was born”. We then evolved to abacus, papyrus scrolls, rock carvings and even inscriptions on tombs to count record and reconcile various possessions and transactions.

Today the companies offering services such as outsourced bookkeeping in UK have embraced cloud accounting with software such as QuickBooks Online and XERO that simplify and save incredible amounts if time!

So with the technology available today it is easy! If you are great at maths and love computers, then bookkeeping is for you…..or is it?

Unfortunately this is not always the case and although many bookkeepers in UK are experienced professionals many businesses end up with a very costly fix if this proves not to be the case.

Common errors and problems to avoid

  • Incomplete Bank Reconciliations resulting in grossly misleading information to the business owner …let alone the taxman

  • Petty cash being used as a general account to code transactions. Not only does this attract unwanted attention in the case of an audit, it is also a very large indicator that the accounts have not been given the due diligence legally required and reliability on reports would be highly questionable

  • Sales being accounted for twice via invoices being raised and not reconciled to amounts deposited. Tipping the taxman …not good.

  • GST claimed when it should not have been and not been claimed when it should have been. Whether this results in tipping the taxman or unintentionally dodging the taxman given that amounts of funds the ATO allocates to GST audits not a good place to be.

  • Cash expenditure on business expenses that never make it into the accounts…yes another tip to the taxman.

  • Late or even non-payment of Super, PAYG instalments, PAYG withholding, FBT, GST liabilities resulting in fines and Interest charges (we have in seen amounts in the tens, even hundreds of thousands, of dollars).

  • Business owners struggling with day to day accounts when energy spent on other areas of their business would produce much higher returns.

During early history accurate records could be a matter of life or death if supplies for winter were not recorded accurately or the pharaoh realised his provisions for the afterlife weren’t what he expected. The penalties are not so harsh in our modern world however accurate records are a part of every successful business.

Whether your accounts are in the cloud or on a traditional software programme if you are spending too much valuable time, lack confidence in the accuracy of your accounts or need any advice at all you can look for a bookkeeping company in London, Manchester or Boston and all across the UK.

How To Design A Website That Sells Eyeglasses & Sunglasses Online in Pakistan

Is it time for new lenses? It is simpler than you think to know how to do design an online store where you can sell unlimited number of glasses and sunglasses online! This following guide will support you every step of the way from finding the frames you want on the website to enter the key information for your prescription.

Learn what you need to do when you start selling glasses and sunglasses in Pakistan, to make sure that you’re confident that you have done the right work.

How Does It Work?

The way glasses are purchased online depends on the website you are using. The basic concept is to pick the color and the frame that you want. Then, select characteristics such as lenses, shape, etc. Many lenses are extra-long lasting, perfect for people who play or watch sport in other professions. Special coatings may also be ordered. Some are designed to shield the eyes from the sun’s damaging rays. While designing the online store, you need to keep check on the following above mentioned ideas.

Plugin to Upload Prescription and Measurements:

The next process is to enter the correction for each eye, the prescription detail. You may need to design a plugin where the user can upload their prescription of in another case they may fill their measurements. The plugin should include all the details such as eye sight number, the distance between your pupils etc. So the glass or lenses are correctly positioned in the frame.

Make sure you give your user a heads up that they should have a copy of their present, legitimate prescription glasses directly from auditory specialist before start shopping for new frames. Tell them that if you have no prescription, schedule an eye test with your eye doctor before ordering eyeglasses or sunglasses online. You can also source eyeglasses or sunglasses from Pakistan since the sunglasses price in Pakistan.

Searching For The Best Options:

Now you can visit the online aisles of eyeglass shops with your prescription in hand. Usually, you’ll first browse the frames, a process that can be simplified by allowing filters: gender, color (s), shape(s), height, etc. “The width of the frame should harmonize with the width of your face,” states an article published in Business Insider.

When you upload a picture of your profile, most stores will let you “try on” the different frames. You might as well have the option to use your webcam. It can help a lot, even if it just gives you a single, front-facing view of the design. So if you’re not sure what size is best, the majority of stores do have sizing devices that you can use.

Adjustments May Be Needed:

When the glasses are delivered, they might need to be changed to suit your face properly. This is where, head bowed in shame, and you’re going to have to walk back into an optometry location and ask for assistance.

You don’t need to mention, though, that you bought them online, simply because they need to be changed.

Never Forget to Review the Return Policy:

The frequently asked question for any online eyeglasses order: what happens if they’re not correct? Maybe the frames do not suit you well, or perhaps the lenses will be off. Or there is a possibility that you might not like them. Return Policy varies from store to store. For instance, provides a full refund no-questioned if you are unhappy with the order. If not, you can get one-time store credit for the total amount you paid — meaning you can try a new pair or product once more.

Categories SEO

How Backlinks Help To Improve Website Ranking?

seo backlinks

There are so many great techniques to optimize your website to the search engines and get a higher ranking. The most significant off-page approach in SEO is the use of backlinks. This is a very essential technique in driving more visitors and traffic to your website through a one-way linking back to your homepage. On the other hand, you need to make sure that you get valuable visitors from relevant websites that has a high page rank.

Let’s take a look at some of the benefits of SEO backlinks and the significance of it to all web publishers and online marketers.

  • The most important aspect that backlinks ensure is the relevance of your website to the website that shows your link and redirects the traffic to your own site. For example, if you are selling software and other IT related stuff, your link should also appear to a site that is related to what you are selling. You will definitely get valuable visitors that may purchase your product or subscribe to your blog because you are able to backlink your site efficiently.

  • Another great benefit of backlinks is the anchor text that will ensure you that you are able to obtain the utmost SEO benefit from your link. Like you want to rank a keyword related to real estate, you may use your anchor plots for sale in Lahore as your anchor text to get ranked this keyword. The search engines will be able to identify and will surely tell what your site or content is all about. It will also improve your site’s ranking in the search engines for the certain keyword or also known as anchor text.

  • Make sure that your link appears on a site with high PR or the so-called Page Rank because the traffic from that site will be similar to what you will be potentially getting in the future as well. It can be very difficult to obtain links from these high PR sites but your effort and investment is worth it if you are able to do backlinking.

  • Always create fresh links regularly and make sure that you don’t buy any links from other sites to avoid any possible unwanted penalties.

There is always a tough competition when it comes to keyword phrasing and most publishers would rely on pay per click to get the desired traffic and generate more income for most Internet marketers. However, backlinking is a very effective method to ensure that you get the traffic that you need in a short period of time.

You may also contact any SEO expert to explain to you further about the benefits of backlinks. They will also provide tips and advice on how to execute backlinking and how it is being done.

Categories SEO