8 Simple Ways Used By Seo Experts To Improve Your Business Website

Your website is a powerful tool since it’s the face of your company. Using all available marketing strategies is great, but they will all fail if your website is not just good, but amazing.

Having an online presence in today’s world is essential because customers use the internet to keep themselves informed. For such reason, there is an increasingly demand for seo experts across the world. Digital medium is expensive but if you look for seo expert in Pakistan or India then you can find some good affordable search engine optimization experts.

If you want to know how you can improve your business website take a look at some of these tips below:

Identify your core brand values

Identifying your core brand values is essential. Before even thinking about designing a website or paying someone to do it for you, you must conduct a market research that asks the audience what they like. The visual language on your site must represent your company’s values completely, and it must connect with your target audience. This could be done by taking the help of a digital marketing expert who can guide you along the way to market your product by identifying the brand values for your company.

Simple is better

Simple websites are not just a recent fad, they’ve been around for a long time, but only recently web designers noticed that people prefer using them. Cluttered and complicated websites will make your potential customer do business with some other company. Don’t try to communicate too much information on one page but put your company’s name, location and a phone number on every page of your website.

Start a blog

Starting a blog section on your site is a very good idea because you’ll get Google to notice you if you decide to use keywords that make sense and are connected with your business. On this blog talk about company’s news, but also include articles about recent industry trends, and even promote local businesses that are not your competitors. Who knows, they might even return the favor!

Contact your customers

Engaging customers is always a good idea because you get free marketing. Contact your most loyal customers, give them gifts, and ask them to write testimonials which you can put on your website. People love reading about other people’s first-hand experiences with companies, and you should exploit that fact.

Update the About Page

Even if you’re not aware of this, your About Page is probably the second most-visited page on your website. That means that this page is incredibly important and that it should be friendly. Put some fresh news about your company, new products, and even awards your company has won.

Make a 3D virtual tour

Customers nowadays expect to interact, explore and experience the products while sitting comfortably in their chairs, and that’s exactly what you should give to them. Real estate 3D virtual tours are perfect for real estate agencies, but they’re also useful for home builders, developers, hotels, and even museums.

Even if your company is not in a real estate business, you can still make use of this technology. By creating virtual showrooms filled with your products you’ll allow your customers to experience the products completely without having to be physically present in your store.

Include educational content

We all love learning something new, and your potential customers are not different. According to Renee Teller, online learning in the form of quizzes, web lessons or online discussions gives you a path to open conversation between yourself and your audience. Additionally, educational content will give you a chance to learn about your audience, and that can prove to be invaluable for your future marketing campaigns.

Write your own reviews

If you’re selling products online, don’t opt for using dull and classic manufacturer’s descriptions. Pour your soul into the words and let your customers know why your product is made and why they should buy it.

Always stay on top of trends, monitor your results, and don’t be afraid to adjust your website accordingly. Don’t be just another company, be a leader in the online presence.

10 Golden HTML Guidelines For SEO To Follow For Your New Site

html guidelines for seo checklist

The internet is scary. In fact, it’s intimidating especially for the new breeds out there. But that doesn’t change your resolve, does it? Anyone who runs a website wants to increase traffic ratings.

This could lead to big things if it does happen. Bigger opportunities are present when you’re ranking all the way to the top. However, like I said earlier, it isn’t easy.

There ARE a lot of SEO optimized websites which contain tons of information. Fear would usually consume an inexperienced owner. More so if you don’t have a consultant helping you.

Technology has gone beyond our imagination as we experience a revolutionary change of modernism. Using it to our advantage, search engines are currently evolving at a greater scale.

To be more precise, it has become more human-like. The way results are being ranked has evolved. Optimization itself is now advanced than ever before.

This gives you the chance of customizing your website to fully capitalize on SEO. With that being said, here are 10 HTML Guidelines For SEO which will make your website jump from ordinary rankings.


Let’s start with the most important on our list. You can’t post some random blog with a half-baked title – that won’t get any clicks at all!

If your title is well-optimized, it’s eye-catching to the people. Think of titles on which you would be curious of, that helps. Of course, if this goes on, more clicks will instantly make your site popular. For instance, when we worked for one of our client who are car parking shades suppliers in UAE. We tried to create attractive titles for the blog section despite it was a local seo website and creating catchy title for dry and boring businesses can be a daunting task.

As much as possible, use the keyword at the start of your title. If it’s impossible to so, you can place the keyword anywhere in the title.

Being a wise guy doesn’t help – don’t overdo it. Once is enough, twice won’t help. As a matter of fact, it’ll because of your site’s slow traffic. For a well-structured title, keep at a minimum. Don’t let it reach more than 65 characters.

Arrangement of Post Permalink

Who wants to click on something that looks made by an amateur? The first impression is everything. The URL should be presented appropriately. One of the most crucial things here is on-page metric.

Just like the previous number, the target keyword is everything. Ideally, the keyword should be part of the URL. Here are some pro tips as well – don’t use special characters.

These may be commas, periods, brackets, and symbols. Just be sure that these aren’t existing in the URL itself. Another thing, you can utilize dashes to distinguish certain strings in the structure altogether.

These are often referred as pretty permalinks. Moreover, this has the backing by popular browsers on the web.

Check Heading Tags

This is important as you’ll be able to highlight on relevant headings. If there’s something which you find significant – headings and sub-headings – this is the best way to do so.

If you are using wordpress, you’ll be able to see that it has been set at H1. However, there’s no need to add more tags, it’s just a waste of time. In dealing with section breaks, you can just go with H2 and H3 tags.

While it’s okay to use tags on the two, don’t abuse it! Unfortunately, Google uses another algorithm. It’ll be contradictory on how it’s being set to analyze. Results will not be the type to look forward to.

Density of Keywords

Keywords should be maintained at least at 1.5%. Of course, this already comes with other LSI keywords combination.

You should use they keyword – specifically, your main keyword – in the first sentence of your article. It should be present as well at the last paragraph of your blog post.

It doesn’t limit only to these two rules, you may use it wherever you think is fitting. Make sure the sentence is naturally put together. Don’t make it awkward or forced.

Meta Tags

On every single blog post, you publish, there should be a meta description. Make sure that it’s original and relevant to the content as well. Like always, the keyword should be present as well.

Not too much, though. Spamming the description is only asking for trouble. It’s true that engines are able to detect, but no one wants to open an ugly meta description. Which means no traffic!

Before anything else, I’d like to point out that Google overlooks this. Keep it going, though, Bing still includes it as part of the whole picture.


Images are a key to optimization. Whether your imageries are well-made or not could either lead to the success of your website or to its downfall. Hopefully, it’s the former.

Make sure you have placed the keyword in the image title. Don’t forget the alt text as well. When these two factors are being taken care of, your posts are more heightened and focused.

It’s not only that, though, pictures are awesome for communication with your readers and visitors. If you made it really cool and useful, they’ll become an avid reader of your site – MORE TRAFFIC!

Words Per Post

Informative content is everything – you can’t expect a helpful content that’s only about 100 words. The shorter your posts are, the more people will ignore your blog.

I’m not generalizing, though, it’s true that there are occasions where this is acceptable. But were talking about blogs in general. The standard word count is 500.

You know what they say, it’s better to have more than less. It’ll also help you compete with other blogs as well.

In-house Website Linking

On one certain blog, put in links which will direct them to your other articles on the website. This is actually a pretty useful technique.

Without realizing it, the reader has been jumping from one page to another. Also, he’s been spending a lot of time on your website. While it’s a cool trick, only use interlinking when it’s related and significant.

External Linking

You might have already guessed it, it’s the opposite of the previous number. Your posts are only limited. By linking out to other websites, readers will be able to get information with certain things.

It’s important to be careful when you’re linking out. Preferably, only use websites which are accurate and trusted. Also, only link out when it’s relevant.

Content Should Be Engaging

There’s no shortcut to attaining a well-ranked website with poor quality content. The content is the soul of your blog posts. Try finding on what can you do to engage your audience.

Perhaps asking for recommendations and questions at the end of a post. Know what they want, and be the answer to it.

Whtsapp – The smartest way to stay connected

It is said that there is no wall, no barrier which can keep us apart if only we communicate with each other. In today’s generation communication plays a major role in life. It is not surprising that whatsapp has worked up a storm in the communication world. This platform has become extremely popular. The success of this platform made the It giant, Facebook acquired whatsapp. That came as no surprise to the technology world.

The success of whatsapp cannot be written off easily. Right from business communication to keeping good relationship whatsapp has simply proved to be the best. Irrespective of the location, this platform has brought everyone close. You don’t need to worry about where you stay, you will be connected to your loved ones via whatsapp.

The great features deserve a special mention. You can chat, you can call, you can even video chat with your friends and family. Many people has successfully created brand loyalty via whatsapp. Wondering how? Just by communicating personally.

Whatsapp, the most popular online platform has not constrained its presence in the world of smartphones only. You can now get on the most happening platform, even if you are not using smartphone. How do you do that? Whatsapp has expanded its presence in the web world. You can easily install this chatting network on your PC or laptop and keep track of your friends and family.

You can follow some easy methods to install Whatsapp on PC :-

Before following the method of installing whatsapp on PC, you need to have an active whatsapp account.

  • You can install whatsapp using Whatsapp for desktop. This enables you to download it in Windows, Mac or Linux platform.
  • Open the official site of whatsapp on your PC. Here a page will open up asking you to scan the QR code on your mobile phone.
  • Now you need to go to the settings on your phone and choose the Whatsapp Web. You will find a QR code scanner.
  • Now scan the QR code on your PC.
  • Once you are done with the scanning, the Web Client will open up on your PC.
  • You are all set to use whatsappp from your Computer.

Your computer will keep you logged in till the time you log out of the application. You be able to use all the whatsapp features available on smartphone. You can now chat with your friends, see their status, there is simply no difference between whatsapp on PC and whatsapp on smartphone.

You don’t want to miss a single ping form your friends or relative. No worries. You can enable the whatsapp desktop alert. How do you do that?

  • Just below your whatsapp display picture you will find one blue banner saying “Get notification of new messages”, you need to turn on the desktop notification alert.
  • You can customize the alert by going to the top where you will find three dots. Click on the same choose notification from the options. You can enable the notification from here, choose the notification tone. If you get irritated with so many messages, you can disable the notification from the same drop down box.

A phone call is not always possible; it might cost you a great amount of money if you are making any offshore calls. But keeping in touch by just pinging a simple “Hi” is possible now.

Since you already know how to install whatsapp on pc you should not be waiting any longer to get in touch with your near and dear ones or maybe to increase your business. Just get on this platform to make life easier. Start using this networking platform today and you will know why it has become a part of everyday life.

Impact of HTML/CSS Validity on SEO

Search Engine Optimization is always on the run. There’s no such thing as an exact algorithm for this one. The results are continuously hopping from place to another.

In fact, even Google made a statement about this. As of the moment, there are a number of factors affecting its existing algorithm. Here’s a number: OVER 200 FACTORS.

With all the questions buzzing about on how it works, answering them all in just impossible. For now, let’s talk about the REAL impact of HTML/CSS on SEO.

What’s The Truth?

It’s no secret that search engines are one of the most convenient ways to search for specific services. No rocket science here.

If you have thought of a way which enables you to convert these leads which are on your website at an incredible speed, that would give you an end-result of more revenue!

It’s not written in the golden book. There are people who believe that one of the many factors affecting searches is owning a site that validates.

This could only mean on thing. Your website, in particular, obeys the desired format being given by the World Wide Web Consortium. This is the same organization that has power over the standards of the web.

Since we aren’t in a hurry, proceed to their website and check out your site. Don’t worry, it’s free. Go ahead over to their Validator Tool.

By the way, before you start a frantic craze because your website has some errors, it’s a common occurrence. These slips don’t give much of an impact.

Even our best pal Google gave out their stand. It’s not only a one-time thing, too. For a number of times, they return back the results for all of the pages. Yes, including pages which don’t validate.

Here’s How Google Works

Web owners have been asking questions if whether or not Google Bot cares about valid HTML at all. Now, this is quite surprising. Google has one representative, namely, Matt Cutts.

In a YouTube video, he has shocked all web developers and owners alike. Google only recognizes websites which have the best information.

Shockingly, Google doesn’t really care about how clean your website is being coded at all. However, there is a possibility that this would change.

He also stated that there’s a probability of seeing these two being connected. While it’s not a factor affecting ranks as of the moment, it CAN be in the near future.

One year after the video went viral, someone decided to do a test of his own. Shaun Anderson, a certified Marketing blogger, wanted to see for himself.

The test was to find out the result if whether Google wanted a valid HTML and CSS page or something similar without the validity.

After the test run, he found out that Google was fonder of the page which has been validated. Although, Anderson isn’t so sure about the results at the end.

He said that the reason behind the success of the validated page is because it was the last one being modified.