Search Engine Optimization is always on the run. There’s no such thing as an exact algorithm for this one. The results are continuously hopping from place to another.
In fact, even Google made a statement about this. As of the moment, there are a number of factors affecting its existing algorithm. Here’s a number: OVER 200 FACTORS.
With all the questions buzzing about on how it works, answering them all in just impossible. For now, let’s talk about the REAL impact of HTML/CSS on SEO.
What’s The Truth?
It’s no secret that search engines are one of the most convenient ways to search for specific services. No rocket science here.
If you have thought of a way which enables you to convert these leads which are on your website at an incredible speed, that would give you an end-result of more revenue!
It’s not written in the golden book. There are people who believe that one of the many factors affecting searches is owning a site that validates.
This could only mean on thing. Your website, in particular, obeys the desired format being given by the World Wide Web Consortium. This is the same organization that has power over the standards of the web.
Since we aren’t in a hurry, proceed to their website and check out your site. Don’t worry, it’s free. Go ahead over to their Validator Tool.
By the way, before you start a frantic craze because your website has some errors, it’s a common occurrence. These slips don’t give much of an impact.
Even our best pal Google gave out their stand. It’s not only a one-time thing, too. For a number of times, they return back the results for all of the pages. Yes, including pages which don’t validate.
Here’s How Google Works
Web owners have been asking questions if whether or not Google Bot cares about valid HTML at all. Now, this is quite surprising. Google has one representative, namely, Matt Cutts.
In a YouTube video, he has shocked all web developers and owners alike. Google only recognizes websites which have the best information.
Shockingly, Google doesn’t really care about how clean your website is being coded at all. However, there is a possibility that this would change.
He also stated that there’s a probability of seeing these two being connected. While it’s not a factor affecting ranks as of the moment, it CAN be in the near future.
One year after the video went viral, someone decided to do a test of his own. Shaun Anderson, a certified Marketing blogger, wanted to see for himself.
The test was to find out the result if whether Google wanted a valid HTML and CSS page or something similar without the validity.
After the test run, he found out that Google was fonder of the page which has been validated. Although, Anderson isn’t so sure about the results at the end.
He said that the reason behind the success of the validated page is because it was the last one being modified.