As a web designer, your job is more than just creating a functional website – you need to run it, perform maintenance tasks and make it lucrative for visitors. Web design is not really something commonly taught at school and, although there are numerous courses available out there, the name of the game is mostly “research and learn on your own”. However useful feeling mistakes on your skin might be, it is always preferable to learn from other people’s errors and experience. Further are outlined do’s and don’ts for performing web design in an efficient and beneficial manner.
Although ads practically are your bread and butter, as a web designer you need to place these with a certain level of modesty in mind. While, in truth, advertisements bring you money, choking your website with a ton of these will probably turn many of your visitors away. Instead, make sure you opt for those relevant to whatever you’re pitching and be reasonable in terms of quantity.
Going for a colorful, non-minimalistic design for a website doesn’t mean you should clog it with a whole bunch of different ones. Using more than 5 colors has a tendency to cause eye exhaustion and the sheer outlook can quickly turn overwhelming for even the youngest of internet users.
Goofy fonts and font sizes
No matter how laid back you want your page to look, using ridiculous fonts tends to cause your site to look unprofessional. Unless you’re selling comics, the infamous Comic Sans should be the last thing to use. With this in mind, the size of a font can make a world of difference – sure, having titles written in huge fonts can look interesting and funky, but opting for a font larger than 15 in size for your text will make your site look as if it is solely intended for the visually impaired. Instead, be reasonable and make sure you’re not using 10 different sizes.
If you throw in a bunch of gifs and animations onto your page, not only are you making a website solely designed for those blessed with monster PCs, but also causing it to appear like a teenager’s Myspace page. Going wild with animations and gifs is a slippery slope towards making your page repulsive.
Eyes on the prize
Instead of pushing a ton of irrelevant ads onto your website, focus on what is important. Make the product or service you’re offering the focus of your home page. Keep things professional, as you keep your eyes on the prize, while allowing yourself some room for relevant advertisements.
This day and age, visual appearance is of top priority. Find the colors that match and don’t overdo with the number of those. Additionally, keep in mind that certain colors and shades have eye-tiring properties, so instead of going for that bright purple – yellowish combo, perhaps give a dark green a chance. Your page should not only be pleasing to the eye, but also provide visual resting place.
When it comes to fonts, make sure that they are of a reasonable size. Although you should keep it simple with size variety, feel free to give large title fonts a go. However, perhaps the most important part of font browsing is choosing an appropriate color, which is directly connected to the previous tip. Fonts and website color schemes go together and should match perfectly, not making your visitors feel exhausted after a couple of read passages.
The best advice here, as digital agencies suggest, would be to go for a simple outlook, with a minor number of details, colors and other trivialities. However, if you’re not that into the minimalistic design, you can add a little bit of colorful content. This is not to say, however that you should clog your website with a ton of gifs and animations – if you are a web designer, chances are, you already will have animated advertisements out there, so overdoing it with the animated content will make your site a bit too flashy – and you don’t want it looking like Friday night Las Vegas, now do you?
Web design, much like any other profession dealing with things pleasing to the eye, is an art form. If you have a feel for the beautiful, make sure that you follow these tips and enjoy your life of a successful web designer.