Life is Priceless…Protecting it isn’t!

Before you consider investing, you should have a sound insurance plan in place. It’s a core need, just like having an “emergency” savings fund.

You cannot control the inevitable risks in life, but you can control how you prepare for them. Levels and Types of risks vary for each individual and business

Please note this information is General Advice only and should not be relied on.

Insurance and the Circle of Life

Insurance requirements vary at different life stages as the circumstances in your life change.

  • Your financial goals may alter or shift
  • You may feel that the income fluctuates as you switch different jobs
  • Over the course of time, your lifestyle changes
  • With the passage, your level of savings will alter
  • With time, your level of debt will change
  • You may have kids and a family to support
  • Your kids will grow up and become financially independent

As your circumstances change, insurance products and level of cover do need to be reviewed.

FAQ’s and things to consider

What are my current financial goals?

These financial goals help you in deciding what do you need to protect, and how do you need to protect it.

What is my current financial status, and do I have debts?

Essential to understanding what risks you can retain yourself and those that you cannot afford to happen.

What are the risks that are more considered as threats to me and my financial goals?

Assists in evaluating which insurance you need to understand the likelihood of certain risks affecting you.

How much money do I need? Will one of these risks occur?

To get know how regarding this, will help you establish the level of cover you need for each insurance product you buy.

Should I hold insurance in my Super Fund?

Some superannuation funds automatically provide you with a certain level of insurance. Some of the people expresses that the level of cover provided by superannuation is not enough to meet their needs and benefit declines over time.

Carefully consider if you can access insurance in the event of an insurable risk. For example, trauma insurance may not meet the requirements to be released from super to personal funds.

Who currently depends on my income?

Mentioning such, will help you establish the right type and level of cover you need.

Can I get an early payout if I’m terminally ill?

Most Death cover will pay out a lump sum on diagnosis of a terminal illness when your life expectancy is tend to be less than 12 months; if the payout is made and you then make an unexpected recovery, the money does not have to be returned.

Will things differ if I smoke?

Life insurance companies like their policyholders to be in good health so much that some companies have three different premium classifications: standard, preferred, or preferred plus. You receive more benefits such as lower premiums if you are super-healthy and haven’t smoked in five years. This is because quitting smoking reduces your chances of dying faster. Being just “normally healthy” requires that you haven’t used nicotine in the past three years and still gets you lower premiums.

Should I have Life Insurance inside my superannuation or outside?

There is no simple answer. Having Death and Total and Permanent Disability (“TPD”) insurance covers in superannuation would be beneficial to certain individuals depending on their personal circumstances.

Things to be aware of are:

  • Delays in receiving benefit payout as this will go through a superannuation fund
  • Preservation and access restrictions
  • Taxation of proceeds
  • Beneficiary status

Benefit is

  • Premium payments are tax effective as they can be made with pre-tax superannuation contributions rather than after-tax salary.

Please click on this link for a table summarising different types of insurance, the benefits, and some things to be aware of.

Download the Risk Insurance-summary table.pdf

As mentioned above, please note this information is General Advice only and should not be relied on. 

Outsourced Bookkeeping Services in UK– the basics do count!

outsourced bookkeeping services in uk

At the beginning of time man’s records of what had been collected, gathered and stored was through marks scraped on rocks or bundles of sticks. Hence the very first “book keeper was born”. We then evolved to abacus, papyrus scrolls, rock carvings and even inscriptions on tombs to count record and reconcile various possessions and transactions.

Today the companies offering services such as outsourced bookkeeping in UK have embraced cloud accounting with software such as QuickBooks Online and XERO that simplify and save incredible amounts if time!

So with the technology available today it is easy! If you are great at maths and love computers, then bookkeeping is for you…..or is it?

Unfortunately this is not always the case and although many bookkeepers in UK are experienced professionals many businesses end up with a very costly fix if this proves not to be the case.

Common errors and problems to avoid

  • Incomplete Bank Reconciliations resulting in grossly misleading information to the business owner …let alone the taxman

  • Petty cash being used as a general account to code transactions. Not only does this attract unwanted attention in the case of an audit, it is also a very large indicator that the accounts have not been given the due diligence legally required and reliability on reports would be highly questionable

  • Sales being accounted for twice via invoices being raised and not reconciled to amounts deposited. Tipping the taxman …not good.

  • GST claimed when it should not have been and not been claimed when it should have been. Whether this results in tipping the taxman or unintentionally dodging the taxman given that amounts of funds the ATO allocates to GST audits not a good place to be.

  • Cash expenditure on business expenses that never make it into the accounts…yes another tip to the taxman.

  • Late or even non-payment of Super, PAYG instalments, PAYG withholding, FBT, GST liabilities resulting in fines and Interest charges (we have in seen amounts in the tens, even hundreds of thousands, of dollars).

  • Business owners struggling with day to day accounts when energy spent on other areas of their business would produce much higher returns.

During early history accurate records could be a matter of life or death if supplies for winter were not recorded accurately or the pharaoh realised his provisions for the afterlife weren’t what he expected. The penalties are not so harsh in our modern world however accurate records are a part of every successful business.

Whether your accounts are in the cloud or on a traditional software programme if you are spending too much valuable time, lack confidence in the accuracy of your accounts or need any advice at all you can look for a bookkeeping company in London, Manchester or Boston and all across the UK.

How To Design A Website That Sells Eyeglasses & Sunglasses Online in Pakistan

Is it time for new lenses? It is simpler than you think to know how to do design an online store where you can sell unlimited number of glasses and sunglasses online! This following guide will support you every step of the way from finding the frames you want on the website to enter the key information for your prescription.

Learn what you need to do when you start selling glasses and sunglasses in Pakistan, to make sure that you’re confident that you have done the right work.

How Does It Work?

The way glasses are purchased online depends on the website you are using. The basic concept is to pick the color and the frame that you want. Then, select characteristics such as lenses, shape, etc. Many lenses are extra-long lasting, perfect for people who play or watch sport in other professions. Special coatings may also be ordered. Some are designed to shield the eyes from the sun’s damaging rays. While designing the online store, you need to keep check on the following above mentioned ideas.

Plugin to Upload Prescription and Measurements:

The next process is to enter the correction for each eye, the prescription detail. You may need to design a plugin where the user can upload their prescription of in another case they may fill their measurements. The plugin should include all the details such as eye sight number, the distance between your pupils etc. So the glass or lenses are correctly positioned in the frame.

Make sure you give your user a heads up that they should have a copy of their present, legitimate prescription glasses directly from auditory specialist before start shopping for new frames. Tell them that if you have no prescription, schedule an eye test with your eye doctor before ordering eyeglasses or sunglasses online. You can also source eyeglasses or sunglasses from Pakistan since the sunglasses price in Pakistan.

Searching For The Best Options:

Now you can visit the online aisles of eyeglass shops with your prescription in hand. Usually, you’ll first browse the frames, a process that can be simplified by allowing filters: gender, color (s), shape(s), height, etc. “The width of the frame should harmonize with the width of your face,” states an article published in Business Insider.

When you upload a picture of your profile, most stores will let you “try on” the different frames. You might as well have the option to use your webcam. It can help a lot, even if it just gives you a single, front-facing view of the design. So if you’re not sure what size is best, the majority of stores do have sizing devices that you can use.

Adjustments May Be Needed:

When the glasses are delivered, they might need to be changed to suit your face properly. This is where, head bowed in shame, and you’re going to have to walk back into an optometry location and ask for assistance.

You don’t need to mention, though, that you bought them online, simply because they need to be changed.

Never Forget to Review the Return Policy:

The frequently asked question for any online eyeglasses order: what happens if they’re not correct? Maybe the frames do not suit you well, or perhaps the lenses will be off. Or there is a possibility that you might not like them. Return Policy varies from store to store. For instance, provides a full refund no-questioned if you are unhappy with the order. If not, you can get one-time store credit for the total amount you paid — meaning you can try a new pair or product once more.

Categories SEO

How Backlinks Help To Improve Website Ranking?

seo backlinks

There are so many great techniques to optimize your website to the search engines and get a higher ranking. The most significant off-page approach in SEO is the use of backlinks. This is a very essential technique in driving more visitors and traffic to your website through a one-way linking back to your homepage. On the other hand, you need to make sure that you get valuable visitors from relevant websites that has a high page rank.

Let’s take a look at some of the benefits of SEO backlinks and the significance of it to all web publishers and online marketers.

  • The most important aspect that backlinks ensure is the relevance of your website to the website that shows your link and redirects the traffic to your own site. For example, if you are selling software and other IT related stuff, your link should also appear to a site that is related to what you are selling. You will definitely get valuable visitors that may purchase your product or subscribe to your blog because you are able to backlink your site efficiently.

  • Another great benefit of backlinks is the anchor text that will ensure you that you are able to obtain the utmost SEO benefit from your link. Like you want to rank a keyword related to real estate, you may use your anchor plots for sale in Lahore as your anchor text to get ranked this keyword. The search engines will be able to identify and will surely tell what your site or content is all about. It will also improve your site’s ranking in the search engines for the certain keyword or also known as anchor text.

  • Make sure that your link appears on a site with high PR or the so-called Page Rank because the traffic from that site will be similar to what you will be potentially getting in the future as well. It can be very difficult to obtain links from these high PR sites but your effort and investment is worth it if you are able to do backlinking.

  • Always create fresh links regularly and make sure that you don’t buy any links from other sites to avoid any possible unwanted penalties.

There is always a tough competition when it comes to keyword phrasing and most publishers would rely on pay per click to get the desired traffic and generate more income for most Internet marketers. However, backlinking is a very effective method to ensure that you get the traffic that you need in a short period of time.

You may also contact any SEO expert to explain to you further about the benefits of backlinks. They will also provide tips and advice on how to execute backlinking and how it is being done.

Categories SEO

8 Simple Ways Used By Seo Experts To Improve Your Business Website

Your website is a powerful tool since it’s the face of your company. Using all available marketing strategies is great, but they will all fail if your website is not just good, but amazing.

Having an online presence in today’s world is essential because customers use the internet to keep themselves informed. For such reason, there is an increasingly demand for seo experts across the world. Digital medium is expensive but if you look for seo expert in Pakistan or India then you can find some good affordable search engine optimization experts.

If you want to know how you can improve your business website take a look at some of these tips below:

Identify your core brand values

Identifying your core brand values is essential. Before even thinking about designing a website or paying someone to do it for you, you must conduct a market research that asks the audience what they like. The visual language on your site must represent your company’s values completely, and it must connect with your target audience. This could be done by taking the help of a digital marketing expert who can guide you along the way to market your product by identifying the brand values for your company.

Simple is better

Simple websites are not just a recent fad, they’ve been around for a long time, but only recently web designers noticed that people prefer using them. Cluttered and complicated websites will make your potential customer do business with some other company. Don’t try to communicate too much information on one page but put your company’s name, location and a phone number on every page of your website.

Start a blog

Starting a blog section on your site is a very good idea because you’ll get Google to notice you if you decide to use keywords that make sense and are connected with your business. On this blog talk about company’s news, but also include articles about recent industry trends, and even promote local businesses that are not your competitors. Who knows, they might even return the favor!

Contact your customers

Engaging customers is always a good idea because you get free marketing. Contact your most loyal customers, give them gifts, and ask them to write testimonials which you can put on your website. People love reading about other people’s first-hand experiences with companies, and you should exploit that fact.

Update the About Page

Even if you’re not aware of this, your About Page is probably the second most-visited page on your website. That means that this page is incredibly important and that it should be friendly. Put some fresh news about your company, new products, and even awards your company has won.

Make a 3D virtual tour

Customers nowadays expect to interact, explore and experience the products while sitting comfortably in their chairs, and that’s exactly what you should give to them. Real estate 3D virtual tours are perfect for real estate agencies, but they’re also useful for home builders, developers, hotels, and even museums.

Even if your company is not in a real estate business, you can still make use of this technology. By creating virtual showrooms filled with your products you’ll allow your customers to experience the products completely without having to be physically present in your store.

Include educational content

We all love learning something new, and your potential customers are not different. According to Renee Teller, online learning in the form of quizzes, web lessons or online discussions gives you a path to open conversation between yourself and your audience. Additionally, educational content will give you a chance to learn about your audience, and that can prove to be invaluable for your future marketing campaigns.

Write your own reviews

If you’re selling products online, don’t opt for using dull and classic manufacturer’s descriptions. Pour your soul into the words and let your customers know why your product is made and why they should buy it.

Always stay on top of trends, monitor your results, and don’t be afraid to adjust your website accordingly. Don’t be just another company, be a leader in the online presence.

If you enjoyed this article, be sure to check out our website, Brand Advokates to find more stories like this one!

3 Ways To Treat Diabetes Without Medicines

Diabetes is one of the most common disease that is spreading worldwide. Almost over 30 million people that are living in the US have been diagnosed with diabetes. This makes ten percent of US population to be affected with diabetes. Worldwide the ratio is far greater than this. This makes diabetes as one of the deadliest disease as it is already known as the 7th deadliest disease

The modern science is desperately looking for a solution to reverse type II diabetes. Type II diabetes is dangerous as it leads to numerous other health conditions if it is not controlled properly. It can damage kidney, may cause blindness, leg and foot amputations, nerve damage, and may even result in death.

Many people don’t even know that Type 2 diabetes is preventable and it can be reversed if ones take care of the diet and follow the doctor’s advice.

Dr. Axe Diabetes Cure Method

Dr. Axe has proposed five steps to reverse diabetes.

Avoid Refined sugar and switch to Stevia: Dr. Axe proposes to avoid refined sugar as it is one of the most prominent cause of diabetes. He suggest to use stevia instead of sugar, honey or maple syrup as it contains less sweet and would not cause your blood glucose level spike.

Grains: Grains should also be avoided as they contain high amount of carbohydrates. These carbohydrates are then broken down into sugar after consumption. Dr. Axe recommends to avoid grains in your diet for 90 days. This will help your body to heal and as it heals back, you can bring the grains back to your diet in smaller proportion. 

Skip Cow Milk: Avoid cow milk and dairy products from your diet. Goat or sheep milk is excellent to control type I diabetes. The cow milk produces a similar effect in the body as produced by gluten products.

Consume organic food and avoid GMO food: GMO food items like corn, soy and canola can be harmful for your body and liver. Try to switch and consume products that are organic and are mentioned GMO-free to reverse your diabetes. 

Reduce the consumption of hydrogenated oils: These oils are heated on high temperature and are not good for health. This includes, vegetable oil, soybean oil, cottonseed oil and canola oil as mentioned by Dr.Axe. These oils are also linked to other health diseases so it is better to switch to healthy oils such as extra virgin olive oil. 

Halki Diabetes Remedy

After Dr. Axe another breakthrough diabetic research that shows proven results is the 7 step to health that shows how you can cure Type 2 diabetes naturally without medication. You can read halki diabetes remedy pdf to see how it works to cure diabetes without using any medication.

Home remedies To Cure Diabetes

Another way to cure diabetes naturally is to work with the home remedies to treat diabetes. Nature has bestowed us with many foods and vegetables that are good in lowering glucose level and sugar in the blood. Asparagus, avocados, blueberries, broccoli, carrot, papaya and citrus fruits are great for diabetes. 

In addition to this, try home remedies that includes bitter gourd, fenugreek seeds, aloe vera and cinnamon that are proven to be effective in treating diabetes.  

10 Golden HTML Guidelines For SEO To Follow For Your New Site

html guidelines for seo checklist

The internet is scary. In fact, it’s intimidating especially for the new breeds out there. But that doesn’t change your resolve, does it? Anyone who runs a website wants to increase traffic ratings.

This could lead to big things if it does happen. Bigger opportunities are present when you’re ranking all the way to the top. However, like I said earlier, it isn’t easy.

There ARE a lot of SEO optimized websites which contain tons of information. Fear would usually consume an inexperienced owner. More so if you don’t have a consultant helping you.

Technology has gone beyond our imagination as we experience a revolutionary change of modernism. Using it to our advantage, search engines are currently evolving at a greater scale.

To be more precise, it has become more human-like. The way results are being ranked has evolved. Optimization itself is now advanced than ever before.

This gives you the chance of customizing your website to fully capitalize on SEO. With that being said, here are 10 HTML Guidelines For SEO which will make your website jump from ordinary rankings.


Let’s start with the most important on our list. You can’t post some random blog with a half-baked title – that won’t get any clicks at all!

If your title is well-optimized, it’s eye-catching to the people. Think of titles on which you would be curious of, that helps. Of course, if this goes on, more clicks will instantly make your site popular. For instance, when we worked for one of our client who are car parking shades in Dubai. We tried to create attractive titles for the blog section despite it was a local seo website and creating catchy title for dry and boring businesses can be a daunting task.

. We tried to create attractive titles for the blog section despite it was a local seo website and creating catchy title for dry and boring businesses can be a daunting task.

As much as possible, use the keyword at the start of your title. If it’s impossible to so, you can place the keyword anywhere in the title.

Being a wise guy doesn’t help – don’t overdo it. Once is enough, twice won’t help. As a matter of fact, it’ll because of your site’s slow traffic. For a well-structured title, keep at a minimum. Don’t let it reach more than 65 characters.

Arrangement of Post Permalink

Who wants to click on something that looks made by an amateur? The first impression is everything. The URL should be presented appropriately. One of the most crucial things here is on-page metric.

Just like the previous number, the target keyword is everything. Ideally, the keyword should be part of the URL. Here are some pro tips as well – don’t use special characters.

These may be commas, periods, brackets, and symbols. Just be sure that these aren’t existing in the URL itself. Another thing, you can utilize dashes to distinguish certain strings in the structure altogether.

These are often referred as pretty permalinks. Moreover, this has the backing by popular browsers on the web.

Check Heading Tags

This is important as you’ll be able to highlight on relevant headings. If there’s something which you find significant – headings and sub-headings – this is the best way to do so.

If you are using wordpress, you’ll be able to see that it has been set at H1. However, there’s no need to add more tags, it’s just a waste of time. In dealing with section breaks, you can just go with H2 and H3 tags.

While it’s okay to use tags on the two, don’t abuse it! Unfortunately, Google uses another algorithm. It’ll be contradictory on how it’s being set to analyze. Results will not be the type to look forward to.

Density of Keywords

Keywords should be maintained at least at 1.5%. Of course, this already comes with other LSI keywords combination.

You should use they keyword – specifically, your main keyword – in the first sentence of your article. It should be present as well at the last paragraph of your blog post.

It doesn’t limit only to these two rules, you may use it wherever you think is fitting. Make sure the sentence is naturally put together. Don’t make it awkward or forced.

Meta Tags

On every single blog post, you publish, there should be a meta description. Make sure that it’s original and relevant to the content as well. Like always, the keyword should be present as well.

Not too much, though. Spamming the description is only asking for trouble. It’s true that engines are able to detect, but no one wants to open an ugly meta description. Which means no traffic!

Before anything else, I’d like to point out that Google overlooks this. Keep it going, though, Bing still includes it as part of the whole picture.


Images are a key to optimization. Whether your imageries are well-made or not could either lead to the success of your website or to its downfall. Hopefully, it’s the former.

Make sure you have placed the keyword in the image title. Don’t forget the alt text as well. When these two factors are being taken care of, your posts are more heightened and focused.

It’s not only that, though, pictures are awesome for communication with your readers and visitors. If you made it really cool and useful, they’ll become an avid reader of your site – MORE TRAFFIC!

Words Per Post

Informative content is everything – you can’t expect a helpful content that’s only about 100 words. The shorter your posts are, the more people will ignore your blog.

I’m not generalizing, though, it’s true that there are occasions where this is acceptable. But were talking about blogs in general. The standard word count is 500.

You know what they say, it’s better to have more than less. It’ll also help you compete with other blogs as well.

In-house Website Linking

On one certain blog, put in links which will direct them to your other articles on the website. This is actually a pretty useful technique.

Without realizing it, the reader has been jumping from one page to another. Also, he’s been spending a lot of time on your website. While it’s a cool trick, only use interlinking when it’s related and significant.

External Linking

You might have already guessed it, it’s the opposite of the previous number. Your posts are only limited. By linking out to other websites, readers will be able to get information with certain things.

It’s important to be careful when you’re linking out. Preferably, only use websites which are accurate and trusted. Also, only link out when it’s relevant.

Content Should Be Engaging

There’s no shortcut to attaining a well-ranked website with poor quality content. The content is the soul of your blog posts. Try finding on what can you do to engage your audience.

Perhaps asking for recommendations and questions at the end of a post. Know what they want, and be the answer to it.

Whtsapp – The smartest way to stay connected

It is said that there is no wall, no barrier which can keep us apart if only we communicate with each other. In today’s generation communication plays a major role in life. It is not surprising that whatsapp has worked up a storm in the communication world. This platform has become extremely popular. The success of this platform made the It giant, Facebook acquired whatsapp. That came as no surprise to the technology world.

The success of whatsapp cannot be written off easily. Right from business communication to keeping good relationship whatsapp has simply proved to be the best. Irrespective of the location, this platform has brought everyone close. You don’t need to worry about where you stay, you will be connected to your loved ones via whatsapp.

The great features deserve a special mention. You can chat, you can call, you can even video chat with your friends and family. Many people has successfully created brand loyalty via whatsapp. Wondering how? Just by communicating personally.

Whatsapp, the most popular online platform has not constrained its presence in the world of smartphones only. You can now get on the most happening platform, even if you are not using smartphone. How do you do that? Whatsapp has expanded its presence in the web world. You can easily install this chatting network on your PC or laptop and keep track of your friends and family.

You can follow some easy methods to install Whatsapp on PC :-

Before following the method of installing whatsapp on PC, you need to have an active whatsapp account.

  • You can install whatsapp using Whatsapp for desktop. This enables you to download it in Windows, Mac or Linux platform.
  • Open the official site of whatsapp on your PC. Here a page will open up asking you to scan the QR code on your mobile phone.
  • Now you need to go to the settings on your phone and choose the Whatsapp Web. You will find a QR code scanner.
  • Now scan the QR code on your PC.
  • Once you are done with the scanning, the Web Client will open up on your PC.
  • You are all set to use whatsappp from your Computer.

Your computer will keep you logged in till the time you log out of the application. You be able to use all the whatsapp features available on smartphone. You can now chat with your friends, see their status, there is simply no difference between whatsapp on PC and whatsapp on smartphone.

You don’t want to miss a single ping form your friends or relative. No worries. You can enable the whatsapp desktop alert. How do you do that?

  • Just below your whatsapp display picture you will find one blue banner saying “Get notification of new messages”, you need to turn on the desktop notification alert.
  • You can customize the alert by going to the top where you will find three dots. Click on the same choose notification from the options. You can enable the notification from here, choose the notification tone. If you get irritated with so many messages, you can disable the notification from the same drop down box.

A phone call is not always possible; it might cost you a great amount of money if you are making any offshore calls. But keeping in touch by just pinging a simple “Hi” is possible now.

Since you already know how to install whatsapp on pc you should not be waiting any longer to get in touch with your near and dear ones or maybe to increase your business. Just get on this platform to make life easier. Start using this networking platform today and you will know why it has become a part of everyday life.

Impact of HTML/CSS Validity on SEO

Search Engine Optimization is always on the run. There’s no such thing as an exact algorithm for this one. The results are continuously hopping from place to another.

In fact, even Google made a statement about this. As of the moment, there are a number of factors affecting its existing algorithm. Here’s a number: OVER 200 FACTORS.

With all the questions buzzing about on how it works, answering them all in just impossible. For now, let’s talk about the REAL impact of HTML/CSS on SEO.

What’s The Truth?

It’s no secret that search engines are one of the most convenient ways to search for specific services. No rocket science here.

If you have thought of a way which enables you to convert these leads which are on your website at an incredible speed, that would give you an end-result of more revenue!

It’s not written in the golden book. There are people who believe that one of the many factors affecting searches is owning a site that validates.

This could only mean on thing. Your website, in particular, obeys the desired format being given by the World Wide Web Consortium. This is the same organization that has power over the standards of the web.

Since we aren’t in a hurry, proceed to their website and check out your site. Don’t worry, it’s free. Go ahead over to their Validator Tool.

By the way, before you start a frantic craze because your website has some errors, it’s a common occurrence. These slips don’t give much of an impact.

Even our best pal Google gave out their stand. It’s not only a one-time thing, too. For a number of times, they return back the results for all of the pages. Yes, including pages which don’t validate.

Here’s How Google Works

Web owners have been asking questions if whether or not Google Bot cares about valid HTML at all. Now, this is quite surprising. Google has one representative, namely, Matt Cutts.

In a YouTube video, he has shocked all web developers and owners alike. Google only recognizes websites which have the best information.

Shockingly, Google doesn’t really care about how clean your website is being coded at all. However, there is a possibility that this would change.

He also stated that there’s a probability of seeing these two being connected. While it’s not a factor affecting ranks as of the moment, it CAN be in the near future.

One year after the video went viral, someone decided to do a test of his own. Shaun Anderson, a certified Marketing blogger, wanted to see for himself.

The test was to find out the result if whether Google wanted a valid HTML and CSS page or something similar without the validity.

After the test run, he found out that Google was fonder of the page which has been validated. Although, Anderson isn’t so sure about the results at the end.

He said that the reason behind the success of the validated page is because it was the last one being modified.

Keep Your Site Efficient and Appealing: The Do’s & Don’ts

As a web designer, your job is more than just creating a functional website – you need to run it, perform maintenance tasks and make it lucrative for visitors. Web design is not really something commonly taught at school and, although there are numerous courses available out there, the name of the game is mostly “research and learn on your own”. However useful feeling mistakes on your skin might be, it is always preferable to learn from other people’s errors and experience. Further are outlined do’s and don’ts for performing web design in an efficient and beneficial manner.


Irrelevant ads

Although ads practically are your bread and butter, as a web designer you need to place these with a certain level of modesty in mind. While, in truth, advertisements bring you money, choking your website with a ton of these will probably turn many of your visitors away. Instead, make sure you opt for those relevant to whatever you’re pitching and be reasonable in terms of quantity.

Wild colors

Going for a colorful, non-minimalistic design for a website doesn’t mean you should clog it with a whole bunch of different ones. Using more than 5 colors has a tendency to cause eye exhaustion and the sheer outlook can quickly turn overwhelming for even the youngest of internet users.

Goofy fonts and font sizes

No matter how laid back you want your page to look, using ridiculous fonts tends to cause your site to look unprofessional. Unless you’re selling comics, the infamous Comic Sans should be the last thing to use. With this in mind, the size of a font can make a world of difference – sure, having titles written in huge fonts can look interesting and funky, but opting for a font larger than 15 in size for your text will make your site look as if it is solely intended for the visually impaired. Instead, be reasonable and make sure you’re not using 10 different sizes.

Visual clogging

If you throw in a bunch of gifs and animations onto your page, not only are you making a website solely designed for those blessed with monster PCs, but also causing it to appear like a teenager’s Myspace page. Going wild with animations and gifs is a slippery slope towards making your page repulsive.


Eyes on the prize

Instead of pushing a ton of irrelevant ads onto your website, focus on what is important. Make the product or service you’re offering the focus of your home page. Keep things professional, as you keep your eyes on the prize, while allowing yourself some room for relevant advertisements.

Matching colors

This day and age, visual appearance is of top priority. Find the colors that match and don’t overdo with the number of those. Additionally, keep in mind that certain colors and shades have eye-tiring properties, so instead of going for that bright purple – yellowish combo, perhaps give a dark green a chance. Your page should not only be pleasing to the eye, but also provide visual resting place.

Appropriate fonts

When it comes to fonts, make sure that they are of a reasonable size. Although you should keep it simple with size variety, feel free to give large title fonts a go. However, perhaps the most important part of font browsing is choosing an appropriate color, which is directly connected to the previous tip. Fonts and website color schemes go together and should match perfectly, not making your visitors feel exhausted after a couple of read passages.

Smooth appearance

The best advice here, as digital agencies suggest, would be to go for a simple outlook, with a minor number of details, colors and other trivialities. However, if you’re not that into the minimalistic design, you can add a little bit of colorful content. This is not to say, however that you should clog your website with a ton of gifs and animations – if you are a web designer, chances are, you already will have animated advertisements out there, so overdoing it with the animated content will make your site a bit too flashy – and you don’t want it looking like Friday night Las Vegas, now do you?

Web design, much like any other profession dealing with things pleasing to the eye, is an art form. If you have a feel for the beautiful, make sure that you follow these tips and enjoy your life of a successful web designer.